Modern heritage, How to compete in a luxury market dominated by centenarian brands.

In the world of luxury branding, heritage speaks volumes. We’ve written previously about how many of today’s
leading luxury brands – such as Chanel, Louis Vuitton, Gucci, Hermes, and Prada – were established more than a
century ago and have, over time, developed their own memorable legends and legacies. But what if your brand
has been launched more recently, or perhaps is a startup due for launch in the coming months and has therefore
not yet earned the passing of time in which to develop a long history?

Modern heritage, How to compete in a luxury market dominated by centenarian brands.

In the world of luxury branding, heritage speaks volumes. We’ve written previously about how many of today’s
leading luxury brands – such as Chanel, Louis Vuitton, Gucci, Hermes, and Prada – were established more than a
century ago and have, over time, developed their own memorable legends and legacies. But what if your brand
has been launched more recently, or perhaps is a startup due for launch in the coming months and has therefore
not yet earned the passing of time in which to develop a long history?